As you gain more years in your life, your taste in a lot of things changes, too. It is one of those facts that everyone becomes aware of as they age. If you liked revealing clothes and short dresses when you were a teenager, you would probably enjoy wearing trousers and blouses with long sleeves as you get older. In case you used to love baseball caps, you may stop wearing them when you reach a certain age.
Business people can use such an idea to realize that even their consumers’ taste will not be the same after a few years. That is especially true if you have not lost your hope in brochures.
Are Brochures Still Acceptable?
That seems to be the biggest question, isn’t it? In this era in which even a one-year-old kid already knows how to watch videos on YouTube, can you still use brochures for marketing purposes?
The answer is yes. Brochures are helpful when you have multiple products to promote at once. It is less expensive than a booklet and more informational than a business card. Not to mention, everyone will see it as a novelty item since not many companies use it anymore.
What Brochure Designs Are Suitable For Every Age Group?
Not all designs for a brochure is accepted and admired by a lot of people from different age groups. Brochures are primarily there to be able to promote certain products that a company or an individual can offer. You cannot push a single type of it to every customer out there because that will not fly.
If you are promoting toys for kids or amusement parks, you can print a brochure in a long, thick paper and print pictures there and fold each image. This way, the kids will have fun opening it. Fun is what most people look for in every brochure, so you have to be able to give it to them.
For the tweens or the kids who are already in their late childhood, they can still like action figures or dolls. Thus, you should also think of putting those in the brochure or cutting out a flyer to resemble those things I’ve mentioned.
For the teenagers, both girls and guys at this age group like magazines or CDs. You may consider making a brochure out of glossy papers like in a magazine or printing out your brochure in disks.
If you are targeting the adults, you have a lot of options since most of them want something that is both handy and informational. It will probably be the right choice if you print out your brochure in a fan, a calendar, or even a pen since there are ballpoint pens now that have these papers attached to them that you can pull if you want to see what’s written inside.
There are more ideas that you can surely think of other than the ones I have mentioned above. All you need to do is be creative, listen to what your target audience wants, and work around it. If you can do that, nothing can go wrong.